The essential collection focuses on the power in simplicity. The essentials is our foundation; mixing together quality and simplicity together to give that premium feel.

Definitions can be too restrictive. THERUMISRED. exists as a collective, a brand and a creative outlet based on perspective and individuality. Our purpose is to create content, showcase culture and tell our stories. We are not a science, we don’t have any rules or definitions, only perspective; and from each, we learn that no two perspectives are the same...we all see things different.

This is ours.